Even though internet viewing and subscription services like Netflix and Disney+ are continuing to grow globally, smart TVs are not yet considered to be essential household items. There are various reasons for this, and the fact that people can watch the same content from their much cheaper mobile screens plays a huge factor. In addition to that, these devices perform a greater number of tasks than smart TVs. Therefore, something needs to change in the smart TV industry for them to become ubiquitous.
Integrating Gaming Could Be Key
The main problem for smart TVs is that they can’t compete with mobile when it comes to diversity like running dramacool or kickass torrent. The household fixtures currently only offer film and television viewing, while smartphones also have gaming and numerous other functions. Gaming has been one of the main driving forces behind the success of the mobile industry, and it’s something that smart TV developers should try to incorporate.
In Finland, for example, smart TVs only exist in 40 percent of households. In comparison, 96 percent of people in the country use a smartphone. Interestingly, one of the top grossing apps there currently is Disney+, highlighting how a lot of users access streaming from their mobile devices. Judging by the number of casino bonuses, referred to as lisää bonuksia in Finnish, this is another popular form of entertainment on the smaller screen. Players can find numerous offers such as deposit matches and free spins when they sign up to the recommended sites, like a welcome bonus up to 200% on Fresh Casino.
Roblox is also hugely popular in the country, and this is another game that can easily played from mobile. The figures from this case study of Finland can be extrapolated to other western countries, where mobile rules the roost thanks to gaming. Therefore, the primary concern for smart TV developers should be in trying to integrate this form of entertainment on the big screen.
High-Budget Streaming Shows Could Help Sell Smart TVs
It’s clear that subscribers to streaming services are happy to watch from their mobile devices now, but this may not be the case in the future as a greater number of high-budget series are released. Due to the competition between the main providers, recent years have seen astonishing sums of money pumped into the development of series. For example, Disney+ spent around $15 million on each episode of The Mandalorian, and Amazon’s Lord of the Rings project has a budget of $1 billion.
Due to the much higher quality of content, it remains to be seen as to whether people who watch from the mobile screen will want to continue to do so. These cinematic offerings are much better suited to the smart TV screen, where they can be shown in high definition and enjoyed communally among friends and family.
For smart TVs to compete with other devices like smartphones, developers need to work out a way to integrate games and market them to people. They could be helped by the emergence of higher quality content on streaming services as well, with many users now preferring to watch films and television series at home instead of visiting the cinema.
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