When you send an email to a large number of contacts, you are sending mass email template builder, also known as bulk email. It could be customer follow-ups or an email marketing campaign to generate leads or boost sales.
In theory, free email providers like Gmail and Outlook make it easy to send out email blasts, but doing so carries the risk of having your messages filtered out as spam by your recipients. You also can’t develop brand-specific email themes or send highly tailored emails.
How to Usage Gmail to Send Mass Emails
Before you can get started, you’ll need to sign up for a free Google account and learn how to set up an email blast in Gmail. Your Gmail account, along with others like Google Docs and Slides, are all part of the Google Workspace suite of online products, formerly known as G Suite.
Install an extension for Mail Merge.
Using a technique called “mail merge,” you may send out highly customized bulk emails to a large group of people by compiling their email addresses, first names, and physical addresses from a subscriber list. Installing a Google Workspace extension is the only way to add mail merging functionality to Gmail and send mass emails.
Compose your message.
Take notes on what you wrote in your Gmail. Start the body of your email with a greeting that can be altered to reflect the recipient’s name and title. Wrapping a keyword in curly brackets like this: “” First Initial Last Name Email Address is the way to make sure that each recipient receives the specific information you wish to give them in an email blast.
Get your subscriber list ready.
Utilize a spreadsheet in order to keep track of your contacts. In Gmail’s upper right-hand corner, you’ll see the Google Apps menu. Drive can be accessed by clicking the Google Drive icon. Create a new Google Sheet or upload an existing Excel or.csv file containing your subscriber list. In your subscriber list spreadsheet, each column should have a title that explains what data it contains.
Start Merging Mail
Choose the Extensions option from Google Sheet’s main menu. Change the Mail Merge That Is Being Used: After installing Mail Merge for Gmail, select Start Mail Merge from the menu. Entering a Sender’s Name in an email will let the recipient know who sent the message. Click Email Template and pick your already created email.
Why Gmail is not a good place to send mass emails
If you want to grow your business through email marketing, you should stay away from sending bulk emails through Gmail. You could save money at first, but you’ll run into issues down the road.
No more than 500 emails can be sent each day.
In a single day, you are limited to sending and receiving no more than 500 emails. There is also a limit of 500 recipients for a mass email. Those companies with rapidly expanding subscriber bases will fast hit the 500 limit. Email campaigns and mailing lists may need to be spaced out across several days. Time and effort are required for this.
If you send too many emails from your account in a given day, you will be unable to send any more until the following day. You’ll need to wait until the next day to send any urgent emails, such as those announcing new products or responding to client inquiries.
Spam will be marked on your emails
If your bulk email campaign uses a sender address that ends in “@gmail.com,” it will likely never reach its intended inboxes. The free webmail services are only for individual use. Therefore, a sender is marked as potentially malicious whenever a large number of emails are sent at once.
Google may temporarily suspend your account if it detects that you have repeatedly sent emails to invalid email addresses or if your communications have been flagged as spam. An email address that ends in your domain name is a great choice for the sender’s address. A @gmail.com address gives off a less-than-professional impression when used for commercial communications.
Emails must be designed manually
A primary focus of Gmail is private, one-to-one correspondence. Even in formal business correspondence, plain text emails with a predetermined signature are the norm. Unfortunately, there is no in-built email editor.
Other mail merge add-ons, including yet another Mail Merge, advise writing your newsletter in Google Docs and then importing it into Gmail. Using a text editor as a design tool is time-consuming and frustrating.
In light of the rise in popularity of remote work, Google has consolidated all of their productivity tools into one convenient location. According to Google, “everything people need to get anything done, in one spot” is available in the Google Workspace. Everything from Gmail and Drive to Docs and Sheets and Slides and Meet and beyond. As people who are always looking for ways to improve efficiency, this piqued our interest. We looked at what this entails for the processes we need in detail.
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