5 Tips for Creating a Great Real Estate Advertisement
It might not be obvious, but selling real estate is not easy. Due to the fact that real estate is rather pricey, selling it is likely to end up being an incredibly time-consuming and frustrating process. That is especially the case when it comes to the most luxurious properties.
Fortunately, you can speed up the process by creating great real estate advertisements. Do you want to know how to go about it? If your answer is yes, then you should keep reading! In this article, you will find a list of tips for creating real estate advertisements.
The list will consist of many things, ranging from using location, demographic, interest, and behavioral targeting options, using video marketing, and using carousel ads to writing very transparent ad copy and using testimonials and reviews. Check it out!
When it comes to online advertising, location plays a very important role. That is because people will often search for things that are nearby. In fact, research shows that searchers tend to be 1.6 times more likely to click on ads that are based on their location. However, you should be aware of the following: location targeting will include the users who are currently around your location and those who have visited your location in the past.
In addition to location targeting, you should also consider demographic targeting. Demographic targeting allows you to narrow down your audience by gender, age, education level, family status, income level, etc. You can use this option to target the audience that is most likely to be interested in the real estate you are trying to sell.
Interest targeting allows you to show your ad to people who have previously shown interest in a particular subject. For example, if you’re selling ice cream, you can choose to show your ad only to people who are interested in ice cream.
Behavioral targeting allows you to show your ad to people who have previously engaged in a specific activity (e.g., visiting your site, visiting your competitor’s site).
Online video ads tend to outperform banners and other types of online ads. Obviously, video ads are much more engaging and appealing than other types of ads – the human brain is great at detecting movement. That is why you should consider using video ads if you want to improve your advertisement’s performance.
However, there are some things that you need to keep in mind when creating videos for your advertisements: the first rule is that the video needs to be short and simple. That way it will be easy for people to grasp its message quickly. A good length would be 30-90 seconds.
You also need to remember about a call-to-action: you should urge your viewers to visit your landing page or call a number that you’ve included in the video.
Carousel ads are among the most engaging types of online advertisements. They are basically a sequence of images that rotate automatically in a horizontal or vertical direction. Carousel ads can be used by advertisers to show multiple products or services in one advertisement.
Thanks to this type of ads, more potential customers will be able to see all of your offers at one glance, which makes the process more convenient.
Carousel ads can greatly boost your advertisement’s performance and help increase its CTR rate and conversion rate. That is why you should consider using them as well!
Writing a great ad copy is essential if you want to create real estate advertisements that will actually perform well and convince potential customers to contact you or visit your website and buy something from you.
A good ad copy is detailed and transparent while still being catchy and persuasive enough. It should appeal to the target audience and should clearly describe what benefits the audience will receive after contacting you or visiting your website (e.g., “we promise fast service”), while also including important information about pricing (“we offer cheap prices for our services”).
Ad copy should also explain how easy it is to contact you or visit your website (e.g., “our representatives are available 24/7”) and it should mention any special promotions you might be running (“we’re offering special discounts for first-time customers”). If possible, it’s best if you can add social proof as well (“customers love our services”). That way you will increase the credibility of your ad which can help you sell your house in Los Angeles fast.
People trust testimonials and reviews more than they trust advertisements themselves. That is why you should consider adding testimonials and customer reviews into your real estate advertisements! You can add them as text next to or above your main image or as images in a slideshow format, or as audio/video testimonials.
Including them in your videos might not necessarily be a good idea because it could distract viewers’ attention from the actual video content (which is something you want to avoid). At any rate, testimonials and reviews can greatly boost your advertisement’s performance by proving its credibility!
Creating great real estate advertisements is not something that you can do in a few minutes. You might need to put a lot of effort into it. However, just remember that the results will be more than worth it in the end. To sum up, if you want to create real estate advertisements that will actually perform well and will help you sell your property quickly, then you should keep the following things in mind:
- Consider targeting your audience based on their location, demographics, interests, and behavior
- Use video marketing.
- Use carousel ads.
- Write enticing ad copy.
- Include testimonials and reviews into your real estate advertisements.
Doing this will help you create great real estate advertisements that will convince potential customers to contact you or visit your website.
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