How to Manage Your Digital Advertising Budget and Avoid Overspending 

In business, when it comes to your marketing and promotion, it’s extremely vital to make a budget. Within that financial plan, you should allot money towards digital advertising. As with any solid budget in place, the key is to not overspend. You don’t want to lose control and become another statistic of overspending in the marketing world. The following are some suggestions on how to manage your digital advertising budget and avoid spending too much money.

What is Digital Advertising?

Digital advertising is also known as internet advertising, online marketing, and web advertising. It’s a kind of promotion that highlights your brand, products, and services to people through online platforms like websites, and streaming content. It uses a variety of media formats like audio, video, image, and text.

Technology is always evolving and moving forward. So, when it comes to promoting your brand, digital advertising is very important. This type of strategy can expand your reach to potential consumers and result in a conversion boost. Regardless of what your data shows, you might still be spending too much money on this sector. The following is some advice on how to curb your digital advertising spending.

Main Objectives

Before trying a multitude of different ways to advertise your brand, think about the main objectives of your content and digital advertising. This is a fantastic opportunity to shine a spotlight on your budget. By figuring out what is most important, you eliminate waste and increase efficiency, especially when it comes to your spending.

Think about your company and whether you require brand loyalty or recognition. The answer to that question will determine if you focus on branding or sales in your digital advertising campaigns. If you garner success from one strategy, you can add the other later while still maintaining your budget.

70-20-10 Strategy

The 70-20-10 rule is well-known in marketing. This strategy pertains to what things you should be highlighting in your promotional campaign (products, services, etc.).

The largest portion of your budget (seventy percent) should focus on what’s been working already. This includes products, services, and strategies that are at your fingertips but are also successful for your brand. This is also known as “now” advertising.

Forthcoming products, services, and strategies land under the twenty-percent segment of the rule. At this point, you would have already tried out some strategies relating to these options, but they still technically need to be rolled out and introduced. This is good if things don’t go well because it’s only twenty percent of your budget. This is referred to as “next” advertising.

The ten percent portion of the strategy is allocated for future endeavors. This allows you to assess newer methods that haven’t been utilized yet. You can also gauge client reaction and engagement to possible products and services.

All of this is just a guideline to follow if you want to. You are the one in charge of where your money goes. However, if you want to apply this rule to your business it’s entirely up to you. More so it’s just another advantageous tool you can use to stop overspending on unnecessary items.


If you don’t have a plethora of historical data to rely on for deciding what methods are worth your time and money, demand-based advertising is a great option. It’s a method that you can handle effortlessly, and it contains search or PPC (pay-per-click). This method drives people to websites and when the ad is clicked the advertiser will give money to the publisher. PPC is usually related to top-rated search engines. This strategy guarantees that your digital advertising is exposed to potential clients already looking for products and services in your wheelhouse.

Another advantage to this method is that you spend money only if a person clicks on your promo or ad. If you haven’t found PPC useful in the past, you might want to examine all the digital and social media platforms that you use. This audit can be done in-house, or you can hire an outside professional to conduct it. Just keep your budget in mind if you decide to explore this avenue.

Research Your Content

Any brand’s digital presence starts with the content. Understanding your content development and what engages your clients isn’t as simple as you think. This is where research and looking into earlier data and information can aid you greatly. When you understand the kinds of content that push customers to your sales funnel, you can work out your time and budget around that.

Reduce Social Media Output

Brand awareness and sales can be increased if you use many different online and social media channels, but with that, comes a large price tag. Because of this, it could help if you reduced your social media platforms from a bunch to only a few. The research comes into play once again as you figure out what data (that you already have) work best for your brand. Even if this isn’t a permanent change, you will have the ability to focus on your spending better. You want to make sure you’re getting value for the money you spend.

Digital advertising is a vital way to promote your brand, products, and services, but we can’t forget the tried-and-true methods that have aided us over the years. Traditional and physical ways to advertise your business are classic and beneficial methods for gaining new clients and engaging existing ones. Try using custom-printed feather flags outside of your business or at a trade show booth. This is an excellent way to promote your products, services, and upcoming sales and offers. Custom feather flags can feature your company’s colors, logo, or anything else you need. Get your Custom Feather Flags at Flagdom.

In Conclusion

These suggestions aren’t written in stone. Take from it what you will. There are many ways to manage your digital advertising budget and avoid overspending. But, by using a couple of these methods, you will understand how effective your investment is and you will be able to take charge more effectively of your digital advertising spending.